Will personalized medicine be the new trend if human life expectancy reaches 120? What price are people willing to pay for medicine? These issues were taken up by Aaron Ciechanover, the winner of the Nobel Prize for chemistry in 2004 and an academician at the Chinese Academy of Sciences, in a speech titled "Personalized Medical Revolution — What Can We Do To Heal All Diseases?" at the recent Beijing International Forum on Biomedical Engineering and product fair in Beijing.